Key Features

Domains

A domain is the website’s address (e.g., example.co.uk). Good domains are short, memorable and match the brand. Use the right TLD for your audience (.co.uk for the UK).

Hosting

Hosting stores the site files and serves them to users. Choose reliable hosting with backups, SSL support and uptime above 99.9%.

Target Audience

Define primary users (e.g., small UK businesses). Tailor tone, tasks and navigation to their goals, such as finding services or requesting a quote.

Functionality

Core features include a contact form, search, responsive menu, gallery, and basic analytics. Keep it simple and fast.

Cookies

Use only necessary cookies unless users consent to analytics or marketing. Provide a cookie banner and a clear policy page.

Legal (GDPR)

Include Privacy Policy, Terms, and contact details. Explain data use, retention and user rights under GDPR.

Security

Enforce HTTPS, strong passwords, updates, minimal plugins, and regular backups to protect data and users.

Accessibility (WCAG)

Provide alt text for images, proper headings, keyboard navigation, sufficient color contrast, form labels, and focus states.

Every website relies on a strong technical and ethical foundation: a clear domain, reliable hosting, well-structured content, and fast, responsive functionality. Websites must manage cookies responsibly, display consent banners, and follow GDPR rules for privacy and transparency. Security and accessibility ensure all users have safe, equal access — key goals of modern web design.